This month sees us welcoming the latest addition to the best-selling adidas Boost range: the Ultra Boost Stability. This newcomer is perfect for anybody that loves the sleek feel and seamless fit of Ultra Boost, but who could benefit from just a little bit more mid-foot support.
It may well be that you’re still to try a pair of Boost, in which case we’ll walk you through a bit of background.
Understanding Boost technology
The very first adidas Boost shoe was launched in early 2013, pitched to become a “running revolution”. Here’s an excerpt from the original press release:
"adidas helps make athletes better. With our new Boost foam, we are addressing a fundamental insight: everyone wants more energy. Whether you're running a marathon, training for an upcoming season or just trying to get back in shape, our revolutionary Boost cushioning foam provides the highest energy return in any running products," says Eric Liedtke, Executive Board Member – Global Brands.
So we knew that Boost technology would be big – we just didn’t realise that it would become quite such a phenomenon.
Since 2013 Boost technology has been included in a wide range of adidas shoes. In early 2015 adidas launched Ultra Boost, the parent shoe of the latest launch. The beauty of Ultra Boost is that it has a lower profile than any of its Boost predecessors. It features a sock-like upper and it is absolutely incredible if you want a shoe that’s fast, super-light and looks good to boot. Trust us, this really is #goodstuff
Ultra Boost Stability keeps that streamlined look and feel, just adding extra structure around the mid-foot using “Tuned Energy” - a revolutionary dual density Boost foam. Your need for a bit of extra structure needn’t mean a lifetime of heavily padded, heavy shoes. We say, take the plunge and prepare to be wowed by the brand new Ultra Boost Stability!