Since 2016, Aussie cycling brand Black Sheep has been on a mission to shift the way people think about men’s mental health through their annual Man Ride.
Starting with just eight riders in Australia covering 1000km in four days, the Man Ride has grown into a global movement. It now includes official and community-led events across the world, has appeared twice on the Zwift platform and will be a Strava Challenge for the very first time this year.
The Man Ride is unique in that the goal is not simply to raise money. The goal is to get people talking. To form communities and support networks. To end social stigmas.
Most of us who have ridden alongside others can appreciate that it's so much easier to open up and start talking on the bike.
The Black Sheep Man Ride 2021 - time to get ballsy
This year, Black Sheep is taking the Man Ride a step further and, to use their words, get as ballsy as possible. They understand that opening up takes balls, metaphorical or otherwise, so they're leading by example and encouraging men and women around the world to do the same.
The Man Ride plan 2021
Tune out, get lost. This year, Black Sheep want us all to switch off, unplug and tune out. Riding your bike is the perfect opportunity for a moment of reflection, away from the noise and distractions of daily life.
To give you an extra incentive, Black Sheep have launched the Go Get Lost Challenge on Strava. Between October 5th and 11th, ride your bike for 300 minutes or more for an exclusive digital finishers badge and the chance to win Black Sheep kit, plus a donation to a mental health charity of your choice.
It's not about riding the furthest or fastest. It's simply about the pleasure of getting out for a ride in the name of good mental health.
The MR Collection
To accompany the launch of Man Ride 2021, Black Sheep is releasing the MR collection. The theme, evoked by the Chaos print of its most popular Man Ride kit, and continuing with further releases through the year, is making sense from chaos.
It's a great way to show your support and we think the eye-catching kit is bound to open up some conversations.